Projects

Every brand, its own growth story

One shared outcome: real, measurable revenue. Here is how SSC solved each owner’s problem.

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Đá Nướng Thủ Dầu · Thu Dau Mot

+115% revenue in 2 months

Case 01

700M→1.5B

revenue / 2 months (VND)

Problem: A steady customer base, but concentrated on weekends; average order value per guest and per table was low.
Solution: A weekday campaign: group bookings get free dishes matching the group size. A “Free party decoration” campaign gave a clear USP against local competitors.
Results: Steady traffic from organically trending videos
Average message-ad cost of 30K VND per table
Average order value of 1–3M VND per table
The group-booking campaign took off

@danuongthudaumot

24H Station · Ho Chi Minh City

+1B VND revenue in 1 month

Case 02

1B→2B

revenue / month (VND)

Problem: A new brand without awareness matching its investment; revenue relied on food-delivery apps.
Solution: The “Space Station” campaign showcased the brand’s investment. The “Cheapest 5-piece chicken combo in Saigon” campaign was dine-in only.
Results: Turned 1B VND of app revenue into 2B VND of direct revenue
+3M traffic in one month
The cheapest-chicken campaign became a social trend

@tram24hstation

Cala Buffet · Trang Bom, Dong Nai

30M+ views from TikTok

Case 03

800M

steady monthly revenue (VND)

Problem: Newly opened with no awareness; wanted to raise prices after a year without losing customers.
Solution: The “Buffet 5 không” campaign went viral across Trang Bom. A video series explained the price increase, keeping regulars and winning new guests.
Results: 30M+ organic views
One TikTok channel alone covers the restaurant’s revenue
Market leader for budget buffets in Trang Bom

@cala.buffetlaunuo

Crabi – Cua Sốt Thăng Hoa · Ho Chi Minh City

+300% revenue in 2 months

Case 04

7M→20M

revenue / day (VND)

Problem: Low revenue despite great food; a high share of delivery-app orders squeezed margins.
Solution: The “Restaurant crab on the sidewalk” campaign went viral. A video series steered guests to buy directly and order via Facebook/hotline.
Results: 300% growth
App vs. direct sales shifted from 80/20 to 50/50
Shifted the market from steamed crab to sauced crab

@crabivn

UYU Korean BBQ · District 2, Ho Chi Minh City

+500% revenue in 1 month

Case 05

<80M→400M

revenue / month (VND)

Problem: Low revenue, tucked away in an alley, and no standout brand story.
Solution: A “Hidden Gem” campaign for a Korean spot in District 2, built around the owner — a Korean who has lived in Vietnam for 24 years.
Results: 500% growth
A brand story of its own
Highlighted its fresh-marinated meat against competitors

@uyu.korean.bbq

Video breakdown

The Hook → Body → CTA formula

Every video is written to hold attention and bring viewers to the venue — not just to get views.

800,000+ organic views

Đá Nướng Thủ Dầu

50+ tables pre-booked · Average 1–1.5M VND per table

Hook: Uses the promotion to stage a surprise free dish, showing guests the value of the gift.
Body: Answers questions and explains the promotion in detail.
CTA: Gives the address and phone number to book a table.

1,200,000+ organic views

24H Station

The dine-in combo became a trend

Hook: Builds a scene around the venue’s USP with a twist to boost retention.
Body: Introduces the 24H combo, weaving in its strengths to lift conversion.
CTA: Invites viewers to visit, with full venue details.

Don’t let your venue miss the trend

Let SSC Agency turn TikTok into a revenue engine for your venue.